Racing video games are all-time classics.
From the GTA collection to simplified hyper-casual versions — players love them. They work on all platforms, in each and every era, and with special generations.
In 2022 alone, cell game enthusiasts have downloaded 2.5 billion racing video games (data.ai).
Therefore, it has to come as no shock that Race Master 3D — Car Racing, a recreation from this genre, grew to be the most downloaded hyper-casual title of 2022.
What separates it from the competition, you wonder?
Let’s dive into our Race Master 3D analysis.
Race Master 3D Analysis: Rankings
Race Master 3D Analysis: Rankings
Source: AppMagic
Race Master 3D used to be developed by using Beresnev Games and posted using SayGames. The recreation used to be developed in 4.5 months by using a group of eight humans earlier than it used to be launched in April 2021.
Did all of this work shortly pay off?
Nope.
The sport didn’t end 2021 at the pinnacle of the charts. It ranked thirty-first on the hyper-casual charts with fifty-seven million downloads.
The recreation reached its height in 2022, ending the 12 months with 136 million downloads. As a result, it grew to be the #1 hyper-casual sport of the year, and seventh normal (AppMagic).
What about money?
Since the majority of Race Master 3D’s income comes from ads, we don’t comprehend precisely how a lot it made in 2022. However, we do recognize that it earned $1.3M in in-app purchases, which is a first-rate quantity for this variety of recreation (AppMagic).
A Tight “Race”
race grasp 3D vs. bridge race
Race Master 3D is no longer the sole racing recreation at the pinnacle of the hyper-casual charts.
With solely four million downloads behind, Bridge Race by using Supersonic got here in 2nd with 132 million downloads. This sport indicates superb consistency — it used to be the most downloaded HC recreation of 2021 and completed every other year at the top.
These two racing video games are very different. Bridge Race is primarily based on walking and building, whilst Race Master 3D is an auto-racing game.
What do they have in common?
None are primarily based on a TikTok craze or a new, trending mechanic. Instead, they are constructed on two evergreen gaming features — racing and competing.
Hyper-casual pinnacle charts exchange constantly, however, racing video games appear to have the components for staying on the pinnacle for a lengthy time.
Race Master 3D Overview
gameplay overview
Race Master is an incredibly general vehicle racing game. In it, gamers manipulate a vehicle on extraordinary racing tracks and locations.
The purpose is to surpass and ward off AI opponents, as properly as distinct obstacles. To make matters greater challenging, some tiers have characteristic “bosses”, effective opponents in specific cars.
1-Second Tutorial
Race Master 3D sums up the recreation tutorial into three words — “Hold to Ride”. Upon receiving this easy instruction, gamers right now begin stage 1.
This sport doesn’t want a greater big tutorial because:
It is based totally on an acquainted concept
Its interface is very intuitive
Movement
In this game, gamers can manage their automobiles with the usage of one or two fingers.
Regardless of how they pick to play, the consequence of the recreation is totally based on the players’ skills. The sport has a fast-paced environment, and gamers continually want to have speedy reflexes and extraordinary focus.
Graphics & Quality
Graphics & Quality Race Master 3D
Hyper-casual video games aren’t precisely regarded for their excessive quality.
The group at the back of Race Master 3D noticed this as a chance to stand out — they took their time to increase recreation with magnificent 3D pics and clean controls.
The sport is very colorful, which suits its adrenaline theme. For example, a lot of tracks are made in a neon design, giving them a psychedelic vibe.
Generally, Race Master 3D builders finish brilliant stability between simplicity and quality.
Extra Features
Extra Features race master
It’s the small print that separates the accurate from the great.
To make this sport great, the builders brought one-of-a-kind elements that assist in preserving and interacting with players. These include:
A large choice of vehicles (garage)
Boosters
Missions
Daily quests
Customization (e.g. vehicle paint)
Who Plays Race Master 3D?
According to GameRefinery, there are eight distinctive participant archetypes. In this game, we apprehend at least two of them — Thrill Seekers and Skill Masters.
Thrill Seekers are gamers who crave adrenaline and suspense over slow-paced gameplay and strategic thinking. Since Race Master 3D is all about velocity and excitement, it supplies the adrenaline rush they are searching for.
Skill Masters are gamers who constantly appear for approaches to enhance their performance. Because the effect of this sport is decided with the aid of skills, these gamers will play it persistently till they have perfected them.
What about demographics?
Generally, racing video games are greater famous among men (59%) than women (Newzoo). According to Statista, they are typically performed with the aid of guys between the a while of 21 and 35 (24%).
However, on account that this is a simplified, cellular racing game, we accept as true that the precise demographics for this sport are a bit extra diverse.
Advertising & Monetization
For SayGames, Race Master 3D is now not simply their most famous game — they additionally use it as a marketing platform for their different games.
When it comes to monetization, Race Master 3D makes an income principally through in-app ads, but additionally by way of in-app purchases.
Here are the details.
Cross-promotion in race grasp 3D
While inspecting Race Master 3D, we observed that the developer makes use of cross-promotion.
Cross-promotion is an approach the place sport builders promote their titles inside their personal games. It is best for studios with massive participant bases and video games from identical classes (e.g., casual).
Here are simply a few advantages of cross-promotion:
Keeping customers inside the developer’s community of games
Increasing complete income throughout the portfolio
Helping newly launched video games grow
Allows get right of entry to user-level records (not problem to ATT restrictions)
Since Race Master 3D has a large participant base, and SayGames has a broad portfolio of hyper-casual titles, it makes the best feel to use it as an advertising and marketing platform.
In-App Ads
In-App Ads example
This recreation makes use of a combination of distinct advert codecs to monetize its players:
Interstitial advertisements (appear after gamers whole a stage and faucet to proceed to the subsequent one)
Rewarded video advertisements (for free boosters, greater currency, etc.)
Banner commercials (constantly at the backside of the screen)
Are gamers overjoyed about commercials in this game?
Of course not.
On the plus side, many Google Play evaluations describe the advertisements in this sport as “tolerable” and very few gamers are outraged by the wide variety of ads.
For hyper-casual games, this is viewed as a success.
We agree with this due to the fact the advertisements in this sport usually show up in predictable placements and don’t interrupt gameplay, and many of them are optional.
In-app purchases race grasp 3D
The builders at the back of this recreation have a fascinating method for in-app purchases. We’ve analyzed many hyper-casual games, however, this is the first time we got here throughout an provide like the one in this game.
If gamers purchase anything — this will take away advertisements from the game.
This sport doesn’t have these basic “remove ads” offers.
Instead, it encourages gamers to make purchases and they will get rewarded for it. In the store, gamers can select from various gives from €3,72 to €36,5.
Besides the gifts from the store, gamers can additionally buy unique presents that pop up on their screens, as properly as a top-class warfare pass by (from degree 10).
Race Master 3D: Success Factors & Prediction
Race Master 3D is proof that tendencies come and go, however, fantastic video games are right here to stay.
We predict a vivid future for this recreation in 2023 as well.
While it might also not cease up at the #1 spot again, we accept as true that it has what it takes to wrap up the 12 months in the pinnacle five. Thanks to its evergreen features, this sport can persistently entice distinctive sorts of players.
Another purpose why this sport is so profitable is that it stuffed out a hole in the market.
Previously, there was a void between basic, low-quality racing video games and extra complex, top-notch titles.
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